How Do You Start Choosing A Domain Name For Your Website?
Every online business needs a domain name for its website. It is like a virtual identification card. It's a way for people to verify the online presence of a business. The domain name is what a website is called and how .ca domain customers find you on the internet with an easy to use word or words. Some people incorrectly think that choosing a domain name that is poor is better than not having one at all. But this is wrong.
Choosing A Website Name.
Choosing a domain name that is reflective of your business will allow your website to rank higher in search engine results, which in turn allows it to be seen by even more people. The first step when choosing a domain name is to make a list of potential names you could use for your website. You don't just have to use your company name.
In fact, if your business name is lengthy or complicated to spell, it may be better not to use your business name at all. One company that had this issue launched a website named after its most popular product and found that their customers were able to remember that domain name easily. This resulted in better sales and higher search engine rankings because more customers were searching for the product rather than the company.
When starting an online business, you might consider using your name as your domain name if the business is about you. For instance, Martha Stewart and Donald Trump are two people that are the face of their business. It obviously takes time to build up your name as an authority in your niche or market, so in addition to choosing a domain name with your personal name, also get one that contains a keyword or words connected to your business. You can re-direct search engine traffic from the keyword domain to your personal name domain.
What Makes A Good Domain Name?
Once you've come up with a list of possible domain names, check through them and cross out any that are too long. A domain name is easier to remember if it is under twenty characters. Also, remove any that might have negative meanings. If you have several words write them without spaces to check that your domain name would not be potentially offensive.
After you've gone through your list and removed the unsuitable ones, put them in order of your most favourite to your least favourite ones. Go online and see which domain names are available. You can start choosing a domain name with a domain register like GoDaddy.
Picking a Domain Name.
Once you find a domain name that's available, make sure you Google it before buying it. You want to check that no one else is using a similar name for something dishonest, spammy or offensive. While this might seem like a menial task, you don't want your business confused with a similar website that's not ethical.
It's always a good idea to opt for a.com, rather than one of the other extensions, as a.com is a universally accepted business domain extension. It's always a good idea to add the .net, .biz, .co.uk, .us and other domain extensions too, to avoid the possibility of someone hijacking those other domains and catching your spill over traffic. It's also worth registering a domain with your personal name that contains the term 'Who is.'